It’s Called vs It Called: Grammar Made Simple

As an editor, I’ve often run into confusion between “it’s called vs it called.” That little apostrophe might seem minor, but the meaning it changes is huge. A comprehensive understanding of such phrases is essential in professional settings, especially where effective communication is a must. The nuances can affect your message deeply – “it called a meeting” implies an action, while “it’s called a meeting” names something. This guide delves into those distinctions, offering clarity for anyone looking to write with accuracy and sharp tone.

Over the years, I’ve seen these tiny mistakes impact a writer’s credibility more than expected. That’s why I always recommend learning how to apply grammar correctly. This article is packed with practical tips and examples to help avoid misusing these expressions. We’ll explore common misinterpretation issues, where a single word can totally alter the meaning. Whether you’re drafting a brand campaign or a product brief, knowing these details makes your writing more precise and professional.

Table of Contents

Quick Reference: Correct Usage

Phrase	Correct?	Meaning	Example
It’s called	✅ Yes	It is called	“It’s called a smartphone.”
It called	✅ Yes	It made a call (past tense)	“It called for assistance.”
Its called	❌ No	Incorrect possessive usage	“It’s called” is grammatically incorrect.

Understanding “It’s”

“It’s” is a contraction of:

It is: “It’s raining outside.”
It has: “It’s been a long day.”

Using “it’s” appropriately depends on the context:

Describing something: “It’s called a tablet.”
Indicating possession: Use “its” without an apostrophe. For example, “The company changed its policy.”

When to Use “It Called”

“It is called” is the past tense of “it calls.” Use it when referring to an action performed by “it” in the past:

Example: “The device malfunctioned, and it called for a technician.”

Ensure the subject “it” is clear to avoid ambiguity.

Common Mistakes and How to Avoid Them

Incorrect: “It’s called a laptop.”
Correct: “It’s called a laptop.”

Tip: If you can replace “it’s” with “it is” or “it has,” and the sentence still makes sense, then “it’s” is correct.

Possessive Pronoun “Its”

“It’s” is a possessive pronoun, indicating ownership:

Example: “The cat licked its paw.”

Remember,” without an apostrophe shows possession, while ‘it’s’ with an apostrophe is a contraction.

Visual Guide: Differentiating “It’s,” “Its,” and “It Called”

Term	Type	Meaning	Example
It’s	Contraction	It is / It has	“It’s been a pleasure.”
Its	Possessive pronoun	Belonging to it	“The robot lost its arm.”
It called	Past tense verb	It made a call	“It called for backup.”

Real-World Examples

Technology: “It’s called artificial intelligence.”
Business: “The strategy it called for was innovative.”
Everyday Conversation: “It’s called a smartwatch.”

These examples illustrate the correct usage in various contexts.

Tips to Remember

“It’s” = “It is” or “It has.”
“Its” = Possessive form of “it.”
“It is called” = Past tense of “it calls.”

Mnemonic: If you can say “it is” or “it has,” then use “it’s.” If not, consider whether “it’s” or it’s called” fits the context.

Contractions in Formal vs. Informal Writing

Formal Writing: Avoid contractions. Use “it is” or “it has.”
Informal Writing: Contractions like “it’s” are acceptable and often preferred for a conversational tone.

Conclusion

Mastering the use of “It’s Called vs It Called” enhances clarity and professionalism in communication. By understanding the distinctions and applying the correct forms, you ensure your message is conveyed accurately.

Remember: Precision in language reflects attention to detail and enhances the effectiveness of your communication.

FAQS

What is the difference between “It’s called” and “It’s called”?

“It’s called” is a contraction of “It is called”, used to introduce or name something. Example: “It’s called a smartwatch.”

“It called” is past tense, meaning “it made a call” or “it summoned something.” Example: “The system failed, and it called for help.”

Is “It’s called” ever correct?

Answer: No, It’ss called” is grammatically incorrect.

“It’s” with an apostrophe means “it is” or “it has.”It’s” without an apostrophe is a possessive pronoun, meaning something belongs to it.”

Correct example: ✅ “It’s called a hoverboard.” ✅ “Its wheels are very durable.” ❌ It’s called a hoverboard.”

How can I quickly test if “it’s” is correct in a sentence?

Try replacing “it’s” with “it is” or “it has.”

If the sentence still makes sense, then “it’s” is correct. Example:
“It’s been a while.” → “It has been a while.” ✅
“It’s cold outside.” → “It is cold outside.” ✅

Can “It’s called” be used in professional or academic writing?

In informal writing, yes. In formal or academic writing, contractions like “it’s” should generally be avoided. Instead, write:

“It is called…” Using full forms improves formality and clarity in professional contexts.

Why do people often confuse “it’s” with “its”?

Because possessive nouns usually include an apostrophe (like John’s car), people assume “its” should too. But “it’s” is an exception – the possessive form of “it” does not have an apostrophe.